Pre-order Dr. Brian Primack’s You Are What You Click and discover how to keep both your social media and your sanity.


We do not need to swear off social media, delete all our online accounts, or give up our phones to live healthier, happier lives. In You Are What You Click, internationally acclaimed behavioral scientist and social media expert Brian Primack, MD, PhD, offers a realist’s perspective on how what we consume online affects our well-being. In response, he presents a “social media pyramid” that personalizes our tech diet so we can enjoy a fruitful, balanced relationship with social media.

While many turn to social media for a sense of connection and comfort, the data show that it may paradoxically leave us feeling lonely and depressed. Drawing on over twenty years of original research, Dr. Primack explains the fascinating nuances of our relationship with social media, its impact on our mental health, and how it is using us instead of the other way around. He empowers us to take back control with a simple method: being more selective, positive, and creative with our lives online.

Through short, actionable chapters, Dr. Primack introduces surprising strategies you can use right away to:

• Tailor your social media use to your personality. (Take the free personality quiz HERE!)

• Select positive relationships over toxic ones.

• Overcome comparison syndrome and the fear of missing out.

• Fill your feed with meaningful, humorous, and uplifting content.

• Optimize your news intake and resist doomscrolling.

• Improve your sleep and everyday focus.

With this innovative guide, you’ll discover your definition of digital balance, transform your relationship with tech, and make social media work for you.

What Others Are Saying

"Clear and engaging, You Are What You Click is the book we need right now. Dr. Primack shows us why social media can’t replace in-person interaction, but also why we can’t ignore its benefits. This book is the middle way forward. If you want to find a balance with technology in your life, this is the book for you." 

—JEAN M. TWENGE, PHD, author of iGen: Why Today’s Super-Connected Kids Are Growing Up Less Rebellious, More Tolerant, Less Happy—and Completely Unprepared for Adulthood


"A powerful guide to navigating social media with fascinating research, humorous stories, and simple and actionable advice." 

TINA SEELIG, Stanford University professor and international bestselling author of What I Wish I Knew When I Was 20, inGenius, and Creativity Rules 

"You Are What You Click gives readers a fantastic perspective and set of tools to engage with social media in a positive way. I highly recommend this book if you want to rethink using social media so it doesn’t use you."

—TIFFANY SHLAIN, Emmy-nominated filmmaker and author of the national bestseller 24/6

"Dr. Primack’s prescription for how to optimize social media in our lives is powerful and effective. This is an engaging read that leaves us better equipped to create healthier lives alongside the world of technology."

—DORIE CLARK, author of Reinventing You and Duke University professor

"A leading physician and researcher, Dr. Primack brilliantly unpacks the science of a powerful method for maintaining a healthy social media diet."

—DANIEL KRAFT, MD, founder and chair, Exponential Medicine, founder of Digital.Health


About the Author

DR. BRIAN A. PRIMACK is an award-winning expert who developed a multimillion-dollar research program focused on how media and technology influence health. He holds a BA from Yale, a master’s in education from Harvard, an MD from Emory, and a PhD in behavioral science from the University of Pittsburgh. Dr. Primack is now dean of the College of Education and Health Professions at the University of Arkansas, where he also serves as a professor of public health and medicine. His work has been highlighted by the New York Times, Rolling Stone, the Atlantic, Today, CBS News, the Washington Post, the BBC, NPR’s All Things Considered and Here and Now, the Huffington Post, and many more. Follow him on Twitter at: @brianprimack

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